We often hear about inflation phenomenon, the economical concept which suggest that the currency of a country decreases in value over time due to the amount of bills printed by the central bank which leads the price of commodity like clothes, food and houses upward. In contradiction, why did the cost of clothes seems to have dropped with fashion retailers selling trendy clothes for the equivalent of a cheeseburger? In this blog, we’ll dig into GOOD, BAD and UGLY of the Fast Fashion phenomenon. First we’ll see what are the upfront benefits of fast fashion, then we’ll go to the real cost and we’ll see what we can do to overcome this practice.
“Fast Fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed.”
"GOOD": You can have access to a large variety of trending clothes at your favorite shopping mall store for a fraction of the price.
"BAD": Essentially, a cheap price tag is an effect caused by some lower quality materials used in the conception of the clothing. Those same cheap materials is worn out after one week... You come back and buy another batch of cheap clothing not so long after your purchase, because that is all what the market seems to offer. This infinite loop of over-consumption is hard to break. After that, there is the lack of respect about the work of fashion designers that uses their creativity each day to give their art to the world each season. Those mega-corporations are copying with some small differences those few winning pieces of these designers and are selling them cheaper at the masses for a big profits...
Wait! It’s not over! This gets really UGLY…
"UGLY": Behind the scene of this fast-paced industry that seems to have countered a lot of psychological barriers of the consumers, there's those workers with some of the lowest salary on planet earth. In addition, they work in a factory where the foundation of the building has a risk of collapsing. We've seen it happen in April 2013, when “ the eight-storey Rana Plaza factory building near Dhaka collapsed on 24 April with an unknown number inside. ” “ Officials said a total of 1021 bodies had been recovered from the debris of the fallen factory building in Savar. Almost 650 have so far been identified and handed over to families. ”
The world is always changing and decisions you make today will affect tomorrow's outcome. Make sure you choose a brand with other values than money! The consumers decide where the market is going and they have the right to say no to those shady corporations who only think about their quick profit and their stock value! With FirstClass, we have core values that takes in consideration all humans, so we are banning suppliers located in Bangladesh because they are known for cases like we saw earlier. We are giving back a part of our profits to foundations that cares about people. In conclusion, we are always looking for a way to help others with our success because we believe in people of the whole world.